The ABC’s of being an Influencer
There is more to be an influencer than being present on Instagram or TikTok. Many influencers worked overtime to get their followers and status while others found quick shots to fame. While there is no guarantee in becoming an influencer, knowing how to get started gets you one step closer. These start-up steps to becoming an influencer will help you lay the foundation for more followers, brand sponsors and more. Read our ABC’s of being an influencer:
Select Your Niche
Influencers always have target audiences or “niche”. Are you a traveler, fashionista or foodie? Knowing what your group is, is crucial when it comes to targetted content. Everything from what you post to your captions and hashtags will revolve around your “niche”.
Optimize Your Social Media Profiles
After choosing your niche, the next step is to select your preferred social media platforms and create/optimize your profiles. The majority of influencers are only popular on one or two social media platforms. That’s why it is best to focus your efforts on only 1-2 channels.
Once you have selected your channels, you need to either create new profiles or optimize your existing ones. Start off by switching to a business/creator account, creating an engaging bio, adding a catchy profile pic and cover photo.
Understand Your Audience
To become an influencer, it is important that you know who you’re targeting. If you can do this well you will be able to build a loyal follower base. Understanding your audience starts with analyzing your current follower base to get insights into their demographics and interests.
Most social media platforms have a built-in analytics tool that provides such insights about your current audience.
Create and Post Relevant Content
This step is one of the most important in becoming an influencer. Content is absolutely key. What you post needs to be engaging to your base. The more you are able to engage with your audience, the more people will be influenced by your opinions and recommendations.
You need to formulate a content strategy and use a mix of content types. Some influencers keep their feeds all about their chosen field of interest and don’t mix posts about their personal lives in with their niche posts. Other influencers prefer to mix in a bit of content from their personal lives. This helps to connect with their audiences better. by appearing more authentic and relatable.
Be Regular and Consistent
Once you have decided what types of content you will post, you will need to select a posting frequency and schedule. Most social media platforms’ algorithms give preference to accounts that post regularly. Another factor is the time of day and day of the week.
There are certain days and times of the week when you can get maximum engagement on your posts. For most platforms, the highest engagement rates can be seen during the late morning and afternoon hours midweek. Wednesday is the best day to post for most platforms.
Engage With Your Audience
When you begin posting content on social media, you will often get likes and comments on your posts. For influencers, it is very important to connect with your followers. Getting into the practice of interacting with comments on your post by replying will help increase engagement. Even something as simple as liking a comment makes an impact. Also, taking time to like or comment on some of the photos of your followers helps to show shared interest.
Let Brands Know You’re Open to Collaborations
The final step in becoming an influencer is making it known to the world. This can be done by writing it in your bio that you are an influencer and you are looking for collabs. There are many direct and indirect ways to get a collab. You can try tagging brands or mentioning them in your post when using one of their products.
Or you can use a more direct method through several different influencer outreach platforms. Through these platforms, brands and influencers can find each other. You can also use those to find brands in your niche who are looking for collaborations.
It’s important to build a name for yourself and network with brands in your niche. This might not yield immediate results, but will help you form long-term brand associations that might lead to future collaborations.